We’ve talked about the importance of content writing and how you can generate material that resonates with your readers. Now, it’s time to focus on one of the most important aspects of developing a solid marketing campaign – reaching your target audience. There are a few things that you should keep in mind when coming up with a marketing strategy. … Read More
4 Tips for Crafting Show-Stopping Headlines
Your headline is the most important piece of your copy. It’s the only text that most will read. It’s also the only thing drawing in the fraction of users seeking out your content with active interest. The best copy on the web will go untouched without headlines that stand out, so it’s worth making sure that you’re using some winning … Read More
The Humanity of Case Studies
If you haven’t incorporated case studies into your overall marketing campaign, now’s the time to start. Making use of customer case studies is a great way to add an additional layer of depth to your marketing campaign. It does what your content campaign and your top-notch calls to action can’t do: gives concrete proof of how your products are helping … Read More
Your Introduction to Content Performance Indicators
Literary value is a notoriously subjective point of contention. Copy in digital marketing, on the other hand, serves a distinct function that can be precisely measured. The goal of your copy is to bring in clicks, views, subscriptions, and calls to action. It just so happens there are plenty of tools available to gauge the performance of online marketing content. … Read More
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