According to the marketing gurus at Hubspot, marketers who included a robust blogging campaign in their digital strategies were 13 times more likely to enjoy a positive ROI on their efforts.

Why is it so powerful? The reasons all boil down to several key concepts that are inherent to content marketing:

• Blogging demonstrates authority – Particularly important for business-to-business enterprise, regular blogging shows thought leadership and originality in your field.
• Blogging supports the marketing funnel – The digital marketing funnel relies on a steady flow of incoming leads and specific content that addresses the needs of consumers during each stage of the buying cycle. Blogging supports both of these goals and helps brands achieve higher conversion rates than they could on their own.
• Blogging boosts SEO – And, of course, blogging improves your SEO ranking by giving online web crawlers more pages to index. The better your SEO, the more likely it is your brand will get noticed in organic search.

Your Blogging Strategy

However, these benefits can’t be found by just any business that tosses up a couple blogs and calls it a day. Content marketing must be approached with a strategy. Blogging has to be consistent. And the material has to be of value to your target markets. It isn’t as easy as it sounds—there are many steps in the typical content marketing framework that must be addressed before headline-worthy results can be achieved.
If you’re interested in learning more about content marketing but are feeling overwhelmed about where to begin, outsourced content production might be up your alley. Creative professionals with years of expertise in content creation can be your ticket to power-packed articles that increase your authority, boost your conversion rates, and improve the overall value of your brand.