How to Build an Effective Content Marketing Strategy

Do you have what it takes to build an effective content marketing strategy?
Has your team developed a content calendar with specific content styles?
Does your team have any idea what building a content strategy even means?
If you answered “No” to any of these questions, worry not—Pixie Digital has your back.

Elements of Effective Content Marketing Strategy

While content marketing strategies can be as unique as the businesses running them, the concept usually follows a basic framework:

  • Establish a plan – What is your budget? How long will your campaign last? Which channels will you target? We won’t dig into the details too deeply, but writing out your goals and establishing campaign guidelines is an essential first step.
  • Create a schedule – Content campaigns come in all shapes and sizes, from daily blogs to weekly social media posts to monthly press releases. Your schedule will be dependent on your budget, your goals, and how many employees you have ready to work.
  • Develop specific content – Content must be customized to each stage of the customer buying cycle. Buyers just beginning product research will have different goals than customers who are nearly ready to purchase.
  • Monitor performance – Whether by using Google Analytics or built-in monitoring tools on social media sites like Facebook and Twitter, the performance of each piece of content must be assessed. Without a way to review these metrics, you’ll have no idea how to proceed as your campaign develops.

Partners in Content Creation

With the above in mind, it’s understandable that many businesses haven’t deployed their own content marketing campaigns. It’s a process that requires dedicated planning to achieve a marketing ROI. This is why outsourced content providers, such as Pixie Digital, are so helpful. Our team can work with your company throughout each step of the process, from strategy creation to final publishing. With an outsourced team behind you, you can reap the benefits of a content campaign with little effort on your end.