The buyer’s journey is a central paradigm of digital marketing. Different markets go through the stages of the process at different rates, but it always boils down to the big three. Because of the difference in a buyer’s motives throughout the process, content needs to be tailored to their stage in the cycle. The buyer’s journey is divided into three … Read More
The Humanity of Case Studies
If you haven’t incorporated case studies into your overall marketing campaign, now’s the time to start. Making use of customer case studies is a great way to add an additional layer of depth to your marketing campaign. It does what your content campaign and your top-notch calls to action can’t do: gives concrete proof of how your products are helping … Read More