The Big Short: Writing for Readers Who Scan

Nobody reads these days. Actually, let us rephrase that—nobody reads word-for-word these days, especially not on the internet. Check out the data by research group Nielsen Norman: According to their research, only 16 percent of readers read a web page word-for-word. So, with nearly one-in-six readers scanning your content, it’s in your best interest to make it as simple and … Read More