Contrary to what some of the glorified pop culture and television shows might have most of us believe, marketing isn’t about shoving a service or product down somebody’s throat, and it’s certainly not about selling ice to Alaskans or touting that our client’s tobacco is toasted (bonus points if you got both references). No, at its core, marketing is about relationship building.
The world isn’t a perfect place, and people find themselves facing challenges and problems they don’t always know how to overcome. Sometimes, it’s as simple as, what am I going to bring home for dinner tonight? Other times, it may be a more complex matter, such as figuring out the best way to prevent consumer fraud with online checking account openings. Both of these are problems, and both need solutions.
Businesses, on the other hand, figure out the solutions to these problems. In the mood for something easy and delicious? Try the mom and pop restaurant at the corner of Main Street and order to go. Need that consumer fraud challenge handled? How about the latest in machine learning to identify fraud in real time? These are solutions for certain people, and the challenge is telling the right people that these solutions exist.
In Comes Marketing
Marketing brings these people together, and if there’s anything we’ve learned in our many years in the industry, pairing them together requires building relationships of trust. People will follow what they trust, and that’s what we’re about.
Welcome to the new pixie.digital, an all-in-one digital marketing and content service provider built on decades of experience and relationship-building.
Owned by Elaine, Dave and Alison Kearney, pixie.digital was founded in the world-famous Napa Valley region of California. Aside from being a premier destination for wine enthusiasts (which we at pixie.digital certainly are), Napa Valley was the perfect location for Elaine and Dave to bring their business philosophy to life.
Unlike other outsourced marketing teams focused on signing contracts first and learning about their clients second, Dave and Elaine take a community-based approach to business. Our team likes to get out there and get to know our neighbors on a face-to-face basis. We believe that this type of personal approach helps build us connections that develop into relationships that allow us to understand the real challenges and industry pain points facing our customers. Rather than have our clients fill out lengthy paperwork, we prefer to meet with them in person and share stories about the people behind the brand.
And at its core, we believe it’s this commitment to relationship building that powers the value we provide at pixie.digital. Our extensive collaboration with our clients, both locally and around the world, has given us plenty of insight into the industries we serve. And although we love our wine country, our expertise isn’t limited to bottle. Our team has years of expertise working with clients across a diverse range of industries:
- Digital marketing consulting
- Content production
- Social media marketing
- Accounting and finance
- Stock and commodities trading
Each member of our staff has a unique background and creative insight into different industries that allows us to provide continuous value for our clients. If you’re curious about how the outsourced services offered by pixie.digital can help you build out your business, don’t be afraid to give us a call. We’d love to hear from you!