There’s no denying that going viral with a content campaign can have a huge impact on a business. Creating that one advertisement or social media post that perfectly connects with the general population is like hitting the jackpot.
The thing to remember about going viral is that it’s not something that one can predict or control. Sometimes, businesses do the right thing at just the right time and get an overwhelmingly positive (or negative, in the case of bad publicity) response. However, hitting it big isn’t a reliable method of achieving success. Consistency, on the other hand, you can count on. Instead of devoting so much of their time to going viral, businesses should be focusing on building the best content campaigns they can.
Why Content Campaigns?
Going viral is like winning the lottery. It’s not something that you plan for, it just happens. A good content marketing strategy, on the other hand, starts from the ground up. It’s about creating a platform that uses engagement and valuable information to attract visitors and develop brand loyalty. While going viral will immediately improve your marketing performance, proper content marketing ensures your long-term success.
One of the most important parts of a good content campaign is inbound marketing. Now one of the hottest buzzwords in the industry, inbound marketing was built on the principle if you build it, they will come. Instead of in-your-face advertising, the inbound marketer creates a steady stream of content that is informative and insightful. Not only does this help the company establish itself as an authority in its field, it also makes it interesting. People want to follow blogs and social media profiles of these kinds of companies to learn more.
Slow and Steady Wins the Race
Content campaigns win over going viral every time because they’re sustainable. With long-term content campaigns, you also get the benefit of increasing your SEO rating while building up your brand and creating customer loyalty.
And you know what is better than going viral? Going viral while having a solid content marketing campaign. That is the real jackpot.