Your Introduction to Content Performance Indicators

Literary value is a notoriously subjective point of contention. Copy in digital marketing, on the other hand, serves a distinct function that can be precisely measured. The goal of your copy is to bring in clicks, views, subscriptions, and calls to action. It just so happens there are plenty of tools available to gauge the performance of online marketing content. … Read More

The Reason You Aren’t Blogging

It’s no secret that marketing has undergone a drastic shift since the advent of the internet. Businesses are reaping the benefits of low-cost, multichannel online marketing strategies and establishing themselves as thought leaders in their industries. Of these strategies, content writing has become an inseparable part of finding value through your online presence. So why aren’t you doing it? Finding … Read More