Keeping Up with the Content

We all know how important content writing is for digital marketing, but a well-structured content campaign is more than just a blog article here and there. Content marketing campaigns are coordinated marketing efforts deployed over weeks and months, and there’s a lot of content to produce for even the most basic of blogging campaigns. As your business scales and your … Read More

Why Your Business Needs a Social Media Marketing Plan

So you’ve already set up a Twitter account, a Facebook page, and an Instagram profile for your business; great! Now all you need is an effective social media marketing plan to draw your audience in. Data by Statista shows that there were over 2.3 billion social media users in 2016, with that number expecting to break 2.5 billion in 2017. … Read More

The Secret to Building an Effective Website

We get it. It’s not easy to build an effective website. The process is long and full of testing, retesting, and nitpicking your past decisions over and over. And while many of the decisions you make about your site are minutia that won’t really matter one way or the other, don’t be fooled into thinking your site copy is one … Read More

How to Build an Effective Content Marketing Strategy

Do you have what it takes to build an effective content marketing strategy? Has your team developed a content calendar with specific content styles? Does your team have any idea what building a content strategy even means? If you answered “No” to any of these questions, worry not—Pixie Digital has your back. Elements of Effective Content Marketing Strategy While content … Read More

The Big Short: Writing for Readers Who Scan

Nobody reads these days. Actually, let us rephrase that—nobody reads word-for-word these days, especially not on the internet. Check out the data by research group Nielsen Norman: According to their research, only 16 percent of readers read a web page word-for-word. So, with nearly one-in-six readers scanning your content, it’s in your best interest to make it as simple and … Read More

Lost In Translation: The Pitfalls of Translator Error

Have you ever tried to watch a foreign film with poorly translated subtitles? Depending on how egregiously bad they were, you probably sat through a few minutes of the babble before eventually giving up and throwing on Netflix. Now take that frustration, multiply it by a thousand, and add a dose of public embarrassment—this is the fate of businesses without … Read More

Weaving Content Into Your Other Marketing Tools

You may not have noticed it, but in the world of marketing, content is everything. It’s what engages with your readers and turns casual visitors into customers. However, content isn’t actually everything. Without a good marketing campaign, your content is doing little more than providing information. And if that’s your goal, you may want to switch over to a more … Read More

Identifying a Laser-Focused Target Audience

We’ve talked about the importance of content writing and how you can generate material that resonates with your readers. Now, it’s time to focus on one of the most important aspects of developing a solid marketing campaign – reaching your target audience. There are a few things that you should keep in mind when coming up with a marketing strategy. … Read More

4 Tips for Crafting Show-Stopping Headlines

Your headline is the most important piece of your copy. It’s the only text that most will read. It’s also the only thing drawing in the fraction of users seeking out your content with active interest. The best copy on the web will go untouched without headlines that stand out, so it’s worth making sure that you’re using some winning … Read More

The Humanity of Case Studies

If you haven’t incorporated case studies into your overall marketing campaign, now’s the time to start. Making use of customer case studies is a great way to add an additional layer of depth to your marketing campaign. It does what your content campaign and your top-notch calls to action can’t do: gives concrete proof of how your products are helping … Read More