How to Build an Effective Content Marketing Strategy

Do you have what it takes to build an effective content marketing strategy? Has your team developed a content calendar with specific content styles? Does your team have any idea what building a content strategy even means? If you answered “No” to any of these questions, worry not—Pixie Digital has your back. Elements of Effective Content Marketing Strategy While content … Read More

What is the Buyer’s Journey?

The buyer’s journey is a central paradigm of digital marketing. Different markets go through the stages of the process at different rates, but it always boils down to the big three. Because of the difference in a buyer’s motives throughout the process, content needs to be tailored to their stage in the cycle. The buyer’s journey is divided into three … Read More

Weaving Content Into Your Other Marketing Tools

You may not have noticed it, but in the world of marketing, content is everything. It’s what engages with your readers and turns casual visitors into customers. However, content isn’t actually everything. Without a good marketing campaign, your content is doing little more than providing information. And if that’s your goal, you may want to switch over to a more … Read More

Meet pixie.digital

Contrary to what some of the glorified pop culture and television shows might have most of us believe, marketing isn’t about shoving a service or product down somebody’s throat, and it’s certainly not about selling ice to Alaskans or touting that our client’s tobacco is toasted (bonus points if you got both references). No, at its core, marketing is about … Read More