How Blogging Makes It 13x More Likely You’ll Achieve a Positive ROI

According to the marketing gurus at Hubspot, marketers who included a robust blogging campaign in their digital strategies were 13 times more likely to enjoy a positive ROI on their efforts. Why is it so powerful? The reasons all boil down to several key concepts that are inherent to content marketing: Blogging demonstrates authority – Particularly important for business-to-business enterprise, … Read More

How to Build an Effective Content Marketing Strategy

Do you have what it takes to build an effective content marketing strategy? Has your team developed a content calendar with specific content styles? Does your team have any idea what building a content strategy even means? If you answered “No” to any of these questions, worry not—Pixie Digital has your back. Elements of Effective Content Marketing Strategy While content … Read More

Your Introduction to Content Performance Indicators

Literary value is a notoriously subjective point of contention. Copy in digital marketing, on the other hand, serves a distinct function that can be precisely measured. The goal of your copy is to bring in clicks, views, subscriptions, and calls to action. It just so happens there are plenty of tools available to gauge the performance of online marketing content. … Read More