So you’ve already set up a Twitter account, a Facebook page, and an Instagram profile for your business; great! Now all you need is an effective social media marketing plan to draw your audience in. Data by Statista shows that there were over 2.3 billion social media users in 2016, with that number expecting to break 2.5 billion in 2017. … Read More
How to Build an Effective Content Marketing Strategy
Do you have what it takes to build an effective content marketing strategy? Has your team developed a content calendar with specific content styles? Does your team have any idea what building a content strategy even means? If you answered “No” to any of these questions, worry not—Pixie Digital has your back. Elements of Effective Content Marketing Strategy While content … Read More
Your Twitter Marketing How-To
The power of the Tweet has taken the world by storm. While it seemed like nothing more than a novelty back in 2006, Twitter has proven itself over the past decade as an excellent platform for both communication and brand marketing. But with 328 million active users as of 2017, there’s plenty of debate on the “best” way to market … Read More
Weaving Content Into Your Other Marketing Tools
You may not have noticed it, but in the world of marketing, content is everything. It’s what engages with your readers and turns casual visitors into customers. However, content isn’t actually everything. Without a good marketing campaign, your content is doing little more than providing information. And if that’s your goal, you may want to switch over to a more … Read More