The Humanity of Case Studies

If you haven’t incorporated case studies into your overall marketing campaign, now’s the time to start. Making use of customer case studies is a great way to add an additional layer of depth to your marketing campaign. It does what your content campaign and your top-notch calls to action can’t do: gives concrete proof of how your products are helping … Read More

How to Get Noticed on the World’s Most Popular Social Media Site

As of 2017, Facebook had nearly 2 billion monthly active users. Without a doubt, Facebook is the world’s most popular social media site. And of course, with so many users offering their undivided attention to the social network, there have been plenty of businesses and marketers who have tried to get on the action. Unfortunately, Facebook’s blessing is also its … Read More

Content Writing: Are You Too Smart for Your Own Good?

The biggest challenge of content writing isn’t researching or coming up with catchy headlines, it’s coming up with material that people can understand. The content writer’s goal, first and foremost, should be to connect with the audience. But more often than not, writers use this opportunity to use jargon and flex their technical knowledge. Content writing is not the same … Read More

The Power of Effective Content Campaigns

There’s no denying that going viral with a content campaign can have a huge impact on a business. Creating that one advertisement or social media post that perfectly connects with the general population is like hitting the jackpot. The thing to remember about going viral is that it’s not something that one can predict or control. Sometimes, businesses do the … Read More

Proving the Value of Content Marketing to Your Boss

Content marketing has become an inseparable part of the low-cost digital marketing strategies making waves these days. Well-crafted content produces numerous benefits for the brands savvy enough to use it: Improved brand authority and thought leadership by way of addressing cutting-edge industry issues Increased opportunities for revenue growth by addressing consumer pain points and helping them down the path to … Read More

You Don’t Need to Be an Expert to Produce Expert Content

Make a case, provide supporting evidence, and move readers to take action. It’s a low-cost, high-reward system of marketing that produces demonstrable benefits for the businesses that excel at it. But really, that’s the trick—excelling at content production. Not just any words will produce results that drive a sustainable ROI. This challenge can be tough to overcome, particularly for marketers … Read More