Keeping Up with the Content

We all know how important content writing is for digital marketing, but a well-structured content campaign is more than just a blog article here and there. Content marketing campaigns are coordinated marketing efforts deployed over weeks and months, and there’s a lot of content to produce for even the most basic of blogging campaigns. As your business scales and your … Read More

How to Build an Effective Content Marketing Strategy

Do you have what it takes to build an effective content marketing strategy? Has your team developed a content calendar with specific content styles? Does your team have any idea what building a content strategy even means? If you answered “No” to any of these questions, worry not—Pixie Digital has your back. Elements of Effective Content Marketing Strategy While content … Read More

Weaving Content Into Your Other Marketing Tools

You may not have noticed it, but in the world of marketing, content is everything. It’s what engages with your readers and turns casual visitors into customers. However, content isn’t actually everything. Without a good marketing campaign, your content is doing little more than providing information. And if that’s your goal, you may want to switch over to a more … Read More

4 Tips for Crafting Show-Stopping Headlines

Your headline is the most important piece of your copy. It’s the only text that most will read. It’s also the only thing drawing in the fraction of users seeking out your content with active interest. The best copy on the web will go untouched without headlines that stand out, so it’s worth making sure that you’re using some winning … Read More

The Humanity of Case Studies

If you haven’t incorporated case studies into your overall marketing campaign, now’s the time to start. Making use of customer case studies is a great way to add an additional layer of depth to your marketing campaign. It does what your content campaign and your top-notch calls to action can’t do: gives concrete proof of how your products are helping … Read More

The Reason You Aren’t Blogging

It’s no secret that marketing has undergone a drastic shift since the advent of the internet. Businesses are reaping the benefits of low-cost, multichannel online marketing strategies and establishing themselves as thought leaders in their industries. Of these strategies, content writing has become an inseparable part of finding value through your online presence. So why aren’t you doing it? Finding … Read More


Contrary to what some of the glorified pop culture and television shows might have most of us believe, marketing isn’t about shoving a service or product down somebody’s throat, and it’s certainly not about selling ice to Alaskans or touting that our client’s tobacco is toasted (bonus points if you got both references). No, at its core, marketing is about … Read More