According to the marketing gurus at Hubspot, marketers who included a robust blogging campaign in their digital strategies were 13 times more likely to enjoy a positive ROI on their efforts. Why is it so powerful? The reasons all boil down to several key concepts that are inherent to content marketing: Blogging demonstrates authority – Particularly important for business-to-business enterprise, … Read More
Why Your Business Needs a Social Media Marketing Plan
So you’ve already set up a Twitter account, a Facebook page, and an Instagram profile for your business; great! Now all you need is an effective social media marketing plan to draw your audience in. Data by Statista shows that there were over 2.3 billion social media users in 2016, with that number expecting to break 2.5 billion in 2017. … Read More
The Secret to Building an Effective Website
We get it. It’s not easy to build an effective website. The process is long and full of testing, retesting, and nitpicking your past decisions over and over. And while many of the decisions you make about your site are minutia that won’t really matter one way or the other, don’t be fooled into thinking your site copy is one … Read More
How to Build an Effective Content Marketing Strategy
Do you have what it takes to build an effective content marketing strategy? Has your team developed a content calendar with specific content styles? Does your team have any idea what building a content strategy even means? If you answered “No” to any of these questions, worry not—Pixie Digital has your back. Elements of Effective Content Marketing Strategy While content … Read More
What is the Buyer’s Journey?
The buyer’s journey is a central paradigm of digital marketing. Different markets go through the stages of the process at different rates, but it always boils down to the big three. Because of the difference in a buyer’s motives throughout the process, content needs to be tailored to their stage in the cycle. The buyer’s journey is divided into three … Read More
Your Twitter Marketing How-To
The power of the Tweet has taken the world by storm. While it seemed like nothing more than a novelty back in 2006, Twitter has proven itself over the past decade as an excellent platform for both communication and brand marketing. But with 328 million active users as of 2017, there’s plenty of debate on the “best” way to market … Read More
The Big Short: Writing for Readers Who Scan
Nobody reads these days. Actually, let us rephrase that—nobody reads word-for-word these days, especially not on the internet. Check out the data by research group Nielsen Norman: According to their research, only 16 percent of readers read a web page word-for-word. So, with nearly one-in-six readers scanning your content, it’s in your best interest to make it as simple and … Read More
Identifying a Laser-Focused Target Audience
We’ve talked about the importance of content writing and how you can generate material that resonates with your readers. Now, it’s time to focus on one of the most important aspects of developing a solid marketing campaign – reaching your target audience. There are a few things that you should keep in mind when coming up with a marketing strategy. … Read More
4 Tips for Crafting Show-Stopping Headlines
Your headline is the most important piece of your copy. It’s the only text that most will read. It’s also the only thing drawing in the fraction of users seeking out your content with active interest. The best copy on the web will go untouched without headlines that stand out, so it’s worth making sure that you’re using some winning … Read More
The Humanity of Case Studies
If you haven’t incorporated case studies into your overall marketing campaign, now’s the time to start. Making use of customer case studies is a great way to add an additional layer of depth to your marketing campaign. It does what your content campaign and your top-notch calls to action can’t do: gives concrete proof of how your products are helping … Read More
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